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Traditionally a ‘brand’ is a term that is linked with a company, product or service, however personal branding is about promoting you as the concept, product or service.
Before you start to build your personal brand it can be useful to create an Elevator Pitch. What makes you different from everyone else? It is this message you need to consider when developing your brand further either online or when networking.
An elevator pitch is an introductory summary about you, your background and your goals. It is one of the most effective methods to create a positive first impression and promote your personal brand.
You need to deliver your message clearly, often to someone who doesn’t even know you, usually a good elevator pitch consists of:
Once you have developed your ‘pitch’ you need to consider a proactive approach towards managing your online reputation.
What appears about you online? Is it professional? Is it comprehensive and detailed enough? Does it reflect what you want to be seen as? Employers are increasingly ‘Googling’ individuals to gain an idea of who you are. Googling yourself frequently is a good way to monitor your online reputation. If you find someone who has the same name as you, it is important to differentiate your brand from theirs.
Online branding through social media plays a key part in what makes up your “Personal Brand’. How you ‘advertise’, yourself through social media sites such as LinkedIn, Twitter and Facebook, will play a pivotal role in developing your personal brand online and how you want to be perceived.
There are a number of ways you can create an online brand, here are some considerations to managing it effectively:
Your online profile may be viewed through more than one form of social media. It is important to ensure the message you are portraying is consistent across all sites as any inconsistency can impact the professional brand you have created.
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